Brand Without Borders: Global Strategies, Asian Realities
Invite-Only Industry Networking Evening
67 Pall Mall Singapore
Invite-Only | Limited Seats
March 27, 2026
6.30PM - 10.30pm
You’re invited to an exclusive evening at one of Singapore’s most prestigious venues — where the real conversations happen.
How do the world’s most recognised brands stay consistent, relevant, and competitive across every market they enter? What does it actually take to win in Asia — one of the most dynamic, fast-moving, and misunderstood regions in the world? And how do you turn brand strategy into real revenue growth, not just awareness?
This is the evening where those questions get answered — openly, honestly, and by people who are living it.
Come for the insights. Stay for the connections. Leave with perspectives that could change how you think about your next move — over exceptional food and drinks with a room full of people facing the exact same challenges as you.
Agenda
6:30 PM – 7:00 PM Welcome Reception
7:00 PM – 7:15 PM Session: "Beyond Borders: What It Takes to Scale a Brand the World Recognises"
7:15 PM – 8:00 PM Fireside Chat: "The Asia Advantage: What Global Brands Get Wrong — and How to Get It Right"
8:00 PM – 10:30 PM Networking Dinner & Industry Exchange
Food and drinks will be served during Session and Fire Side chat. Seats are limited to maintain discussion quality.
Request your Seat!
Nobu Watanabe
Co-founder of Contentserv
(now VP of Centric Software PXM)
Nobu has spent decades working with global manufacturers to improve how companies support their partner ecosystems. His work focuses on enabling partners with the right information and tools to deliver consistent customer experiences and drive scalable growth.
Mihai Harca
Manager, Global DCX Marketing & Marketing Strategy at Panasonic Connect EU
Mihai leads global digital customer experience and martech strategy for Panasonic Connect, Panasonic’s B2B division. He focuses on scaling product experience initiatives across regions, aligning teams, governance, and digital platforms to support enterprise customer engagement.
Swapnil Shah
Executive Leader, AI-Enabled Marketing & Business Transformation
With a decade at Procter & Gamble leading brand transformations across South Korea, India, Japan, China, and Australia, and a subsequent chapter commercialising enterprise AI for Fortune 500 clients including Nestlé, Diageo, and DBS, Swapnil Shah brings this conversation something rare — genuine practitioner experience building winning customer strategies in Asia, before and after AI changed the rules. His view: in today’s Asian markets, AI-first is not a strategic choice. It is the only viable starting point, to localise at speed & at scale needed to win.
Benjamin Cheng
IT Business Partner, Customer Experience & Digital Innovation (CXDI) at Panasonic
Digital Transformation executive specializing in the intersection of product strategy and consumer experience. Currently driving digital marketing and CX at Panasonic, Benjamin scales high-growth e-commerce ecosystems across APAC by harmonizing global brand standards with localized, data-driven agility.
Jorge Rosario Tapia
Ecommerce Senior Manager, Singapore & Malaysia Electrolux Group
Jorge is the Head of E-commerce at Electrolux Singapore & Malaysia, where he drives digital growth and consumer experience across online channels. With over a decade in ecommerce and digital transformation globally, he focuses on scaling partnerships, innovation, and data-driven strategies in the home appliances industry.
Shinjiro Shirai
Marketing General Manager at Fuji Oil Asia Co,.Ltd.
Application specialist with 11 years of experience in Japan. Application and Sales senior manager with 5 years of expeience in Thailand. Marketing General Manager with 2 years of experience in Singapore.
Derick Ng
CEO & Co-Founder at Clickr
Derick Ng is the CEO and co-founder of Clickr, a digital agency helping brands grow across Southeast Asia through marketing, technology, and AI. With over 15 years in digital strategy, he focuses on building AI-driven marketing capabilities that deliver stronger brand performance.
Centric Pricing & Inventory
Centric Market Intelligence
Centric PXM