Product transparency is becoming a business requirement for fashion brands.

Digital Product Passports, or DPP, are part of upcoming EU product transparency requirements. For APAC brands selling into the EU, working with global retailers or operating cross-border channels, DPP can shape future compliance and market access.

The challenge is not just the QR code. DPP readiness depends on trusted product, supplier and sustainability data that teams can find, verify, govern and share. But for many brands, that information still sits across disconnected systems, documents and teams.

This eBook gives APAC fashion brands a practical starting point to understand what DPP means, assess readiness and prepare the product data foundation behind future transparency requirements.