Activewear brands are competing in one of the fastest-moving markets in retail, where consumer trends shift quickly, product cycles compress and margin pressure intensifies across every category. From gym and run to outdoor performance and athletic lifestyle, product teams need cleaner product data, faster collaboration and sharper visibility from concept to commercialization.

The Built to Move playbook explores how leading brands like Gymshark, Rhone, On Running and Arc’teryx bring structure to complexity, reduce manual work and strengthen product operations with Centric Software.

• Understand the six operational challenges shaping the North American activewear market
• See how Gymshark eliminated spreadsheet chaos and increased materials productivity by 30%
• Learn how Rhone and On Running use Centric PLM to centralize product data across teams
• Explore how Arc’teryx builds on PLM with Centric Visual Boards for live, data-connected line planning
• Discover how Centric Market Intelligence gives teams real-time visibility into competitor pricing, assortments and market movement

Download the playbook to see how Centric PLM™, Centric Visual Boards™ and Centric Market Intelligence™ create a connected product foundation that drives speed, clarity and growth.