As the European Union’s Ecodesign for Sustainable Products Regulation (ESPR) takes shape, brands face increasing pressure to provide accurate, complete and verifiable product data at scale. Digital Product Passports (DPP) are reshaping how they manage product transparency, traceability and compliance across global markets.

For many North American apparel brands, DPP initially appears to be a labeling or reporting requirement tied to European regulation. In reality, it represents something much broader: a structural shift in how organizations create, govern and maintain product data across the product lifecycle.

This issue is not whether the product is compliant. It’s whether the organization can prove it.

Many still manage critical product information across spreadsheets, supplier emails, disconnected systems and manual workflows. As transparency expectations grow, fragmented product data creates operational friction, slows response times and increases compliance risk.

Forward-thinking brands are strengthening product data governance earlier in the lifecycle, before transparency requirements become urgent.

Centric Software® connects product data, teams and processes across the lifecycle to improve traceability, governance and cross-functional alignment as transparency requirements evolve.

Download the eBook to learn how North American brands are preparing for the next era of product transparency.