De-influencing, inflation budgeting, recession-proofing…there’s plenty of headlines which foretell the doom and gloom of discretionary spending. But when it comes to beauty, the picture may not be so simple. Uncover the current insights gleaned from online search, eCommerce data and social media trends, that provide actionable direction within the current economic variables.
Within this report, you’ll discover which beauty categories are currently the top selling based on data from top retailers such as Saks and Sephora. Which specific product enjoyed a 131% leap in monthly searches compared to data from last year? Is serum having a moment or does moisturizer still reign supreme? Get these insights and more to drive your assortment planning, pricing and discounting strategies.
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